Good old-fashioned upmarket press ads,
for a good old-fashioned upmarket grocer.
I didn’t originate this campaign, but was lucky enough to work on it at Banks Hoggins O’Shea.
(They don’t exist anymore, but were a lovely boutiquey mid-sized agency.)
Caribbean bananas
English strawberries
Cornish sardines
Direct marketing, including the launch of Waitrose Food & Home, and Waitrose Wine Direct