Creating an ownable, distinctive look
for an asset management company
It’s not easy to stand out in the world of asset management.
To reflect Robeco’s analytical, scientific approach to investing,
I created a distinctive visual system that illustrated their tagline ‘The Investment Engineers’.
The wireframe look ran across advertising, social media, their website and even their headquarters in Rotterdam.
Above: A case study film telling how this helped Robeco rise to number 1 for Sustainable Investing.
Below: The visual look ran for over 8 years. Below are some of the more recent press ads. (They looked great online too)
