No headline. No logo. No url. No phone number. Huge response.
I art-directed these tube card ads that ran on the London Underground. For a brave client, Brook Street Recruitment agency. Bored commuters clearly found them suitably intriguing (superbly written by Graham Pugh) as the client’s name is only actually mentioned towards the end of the copy. I guess people just Googled the name.
The client got a record-breaking response, and we got into that year’s D&AD book.
